GOOGLE SEARCH ADS
Google AdWords is Google’s advertising product, which displays your ads to people looking for your products or services on Google .
You then use these keywords to create ads that target your potential customers when they search for your products or services on Google.
When a potential customer searches Google using the same or similar keywords, your Google AdWords ads may appear in the search results
GOOGLE SHOPPING ADS
Shopping ads are more than just a text ad–they show users a photo of your product, plus a title, price, store name, and more. Use shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.
Shopping ads appear on Google Search, Images, YouTube, and more, when people search for products you sell.
GOOGLE MOBILE ADS
For AdWords, “mobile” is defined as where the ad can appear: on “mobile” devices. These include high-end mobile devices with smaller screens, such as smartphones. There are several types of mobile ads, including call-only ads, app promotion ads, and more.
Ads can appear on mobile search results, on mobile-optimized websites, on YouTube, or even within other mobile apps. Based on your campaign type these ads can be in text, image, video.
Video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include: TrueView in-stream ads, TrueView video discovery ads, and bumper ads.
video ads can appear on YouTube and on video partner sites and apps across the Display Network, including on tablets and mobile devices.
UNIVERSAL APP ADS
Universal app campaigns streamline the whole business, making it easy to promote your Android or iOS apps across Google’s top properties including Search, Play, YouTube, and the Google Display Network. Just add a few lines of text, a bid, and optional creatives and the rest is optimized to help your users find you.
All you need to do is provide some text, a starting bid and budget, and let us know the languages and locations for your ads. Our systems will test different combinations and show ads that are performing the best more often, with no extra work needed from you.